hi. i’m brad. 👋🏻
i build customer-centric systems
that drive efficiency and innovation,
without high costs or long delays.
research
design
content
operations
about
I began my career in content, working first as a proofreader, then as a technical editor. I transitioned into UX research and design in 2010 after completing the M.S. Information Architecture program at Illinois Institute of Technology.
In that time, I’ve been a designer, researcher, and manager across a range of products, from native apps to enterprise-level systems. In 2019, I joined the Training & Certification organization within AWS to build and manage its research practice, eventually managing all of T&C’s UX practice. In 2025, I moved to People Experience and Technology, where I manage research operations and logistics.
case studies
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understanding customers
defining the known and unknown attitudes and behaviors that drive your customer base.
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measuring outcomes
quantifying how well your products and services fit your customers wants and needs.
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growing decision makers
distributing knowledge and ownership across the organization.